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Each have features you can learn and modify for your own site. We have taken a look at 50 different pages that excel. So how do the best companies do it right? While creating an innovative page is hard work and can be time consuming, it can build the trust and respect of a potential customer, thus tipping the scale greatly tipped in your favor. (And as Blue Acorn’s study proves, it’s also an opportunity for a sale.)Īlthough everyone knows that users prefer images to text, it’s not as easy as just putting a bunch of pictures on your About Us page (although, as you will see, that definitely helps) and moving on to the next project. Your company’s About Us page is another opportunity to tell a story that will help you stick in your customer’s minds. These should all be the end goals of your marketing strategy, from SEO and content marketing to social media and email.
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Trust and respect are things that have to be earned. Earn the awareness, respect, and trust of those who might buy”. Rand Fishkin once tweeted, “Best way to sell something-don’t sell anything. These statistics considered – are you paying enough attention to your About Us page? And, according to a study by KoMarketing, 52% of users report that the About Us page is the first thing they want to see when they visit a website. Heatmaps aggregate behavior on a page, highlighting the buttons, CTAs, and other clickable elements that your visitors are interacting with, scrolling past, and ignoring session recordings show you how people navigate between pages and help you uncover potential bugs, issues, or pain points they experience across their journey.Customers who view your About Us page will spend 22.5% more than those that don’t. What do they actually want from the website or product?īehavior analytics tools, such as Hotjar heatmaps and session recordings, help you understand how people behave on and interact with your website. What are they interested in or ignoring across the website? How do people interact (or fail to) with individual page elements and sections? Where on a page do people get stuck and struggle before dropping off? Behavior analytics software (like Hotjar) helps you collect this knowledge and answer valuable business questions, such as: Your users are the extra source of knowledge you need to grow your website and business-they have all the information you need about what’s working, and isn’t, on your website. They all have access to the same SEO, performance, and traffic tools you use as well.īut here is another form of insight that you can leverage and is 100% unique to your website: your users’ perspective.įinding out how THEY got to your site, what THEY want from it, how THEY are experiencing it, what’s working or not working for THEM- this will give you the holistic insight you need to build a great experience for the people who visit your website day in and day out.Ī user-centric list of website analysis methods Behavior analytics and feedback tools for website analysis
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Standard website analysis helps you achieve all of the above-with a caveat: it won't give you a clear competitive advantage because your competitors are doing it, too. We can also agree that it's equally important for your business to understand your competitive landscape and maximize the traffic that gets to your website. We can all agree that it's important to have a site that ranks well on Google, is fast, and doesn’t have major usability issues. A user-driven approach to website analysis Website analysis is the practice of testing and analyzing a website's performance in relation to SEO, speed, competition, and traffic.Īny site can benefit from some form of website analysis if the results are then used to improve it-for example, by reducing page size to increase overall speed or optimizing a landing page with lots of traffic for more conversions.